Reading travel
before it moves
Prospectivapy started in 2020 with a specific question: why do most people studying travel trends end up with outdated frameworks and generic conclusions? The answer pointed to a gap between raw industry data and the analytical skills needed to interpret it usefully.
The people behind the courses
Small team, narrow focus. Everyone here has spent time working with travel industry data before teaching it — the courses reflect that.
Tiina spent eight years as a demand analyst for a Nordic travel group before moving into education. Her courses on seasonal booking patterns and destination lifecycle models are the most-completed on the platform — probably because she refuses to skip the awkward parts where the data contradicts the obvious explanation.
Rasmus builds the structure that holds each course together — the sequence of concepts, the pacing of difficulty, and the points where learners need to pause and apply what they've read. Before joining prospectivapy he worked in instructional design for a Tallinn-based logistics training company, which taught him that adult learners tolerate confusion poorly and abandon courses quietly.
Lena tracks the source material — which datasets are reliable, which regional indices are worth citing, and where the numbers in the tourism press come from (often: each other). She updates course datasets quarterly and writes the context notes that explain why a particular figure looks the way it does rather than how you'd expect.
Marek handles the technical side of the learning environment and answers questions from learners who get stuck — both on the platform itself and on the course content. He also monitors completion rates and flags lessons where learners drop off, which feeds directly into how Rasmus revises the curriculum each cycle.